The Greater Yarmouth Tourism & Business Improvement Area Ltd aims to bring all those within the local tourism & business community together to work in partnership with the local authority in order to contribute to the maintenance and development of a strong and dynamic economy for the benefit of the local resident community.
The Greater Yarmouth Tourism & Business Improvement Area Ltd will:-

  • Promote the Borough in such a way that encourages both local residents and visitors to enjoy both the environment and the variety of services.
  • Promote the business of members to help them maintain a viable operation.
  • Encourage quality in all aspects of both product and service within tourism and related industries.
  • Encourage investment to ensure the sustainability of the tourism industry.
  • Encourage all businesses in the local tourism industry to be mindful of the needs of local residents.

GYTABIA are supporting the Spirit of Enterprise Awards by sponsoring the category most close to their heart – Leisure and Tourism Business of the Year.

For more information on the great work the GYTABIA does please visit their website.