The Spirit of Enterprise Awards celebrates all that’s outstanding in business and enterprise in the Borough of Great Yarmouth and their are many reasons why you should enter your business, no matter how big or small.
This year there is an added incentive to enter, we have teamed up with the Norfolk Business Awards. All entrants will automatically be entered in their awards in 2020 where there is a like for like category.
Business awards are often an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email and sales material. Awards celebrate hard work and success and are great PR opportunities. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels and breaking into new markets.
The Spirit of Enterprise Awards offers the opportunity for all entrants and sponsors to get together a a fantastic business event, where you will be able to meet new contacts and forge business relationships. Our awards are judged by successful business owners and being shortlisted can give you the opportunity to discuss your business with leaders in the industry. Additionally, the awards ceremony offers up a further chance to network in a stunning setting.
The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement and is one of the ways your business could benefit that could be more valuable than the prize itself.
A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers. It’s a great way of differentiating your company from competitors and will send out positive signals to customers.
Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Staff could be invited to a glitzy awards ceremony or dinner which can yield networking opportunities as well as being a great night out..
Business awards validate your hiring stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.